Rei Lalo — Founder & CEO

Our Story

We felt, we cared, and we acted.

"As athletes, we couldn't find anything that met
our needs, so we decided to do it ourselves."

Powered by the Dead Sea & Red Algae

Our products are meticulously developed and rigorously tested by a community of scientists and athletes to support your aquatic lifestyle without compromising your skin and hair. Powered by PLECOTECH™, our proprietary patent-pending cleansing technology relies on the optimal ratio of natural Red Algae, Dead Sea Minerals, and Botanical Extracts. This unique formulation effectively prevents, protects, and treats your body from the adverse effects of chlorine and saltwater.

At TRIHARD, we collaborated with our team in Israel to source marine macro red algae for our entire product line. Red algae, preferred in biotechnology for its unique chemical structure, offers numerous benefits in skin and hair care. These include antioxidant properties that combat free radicals, scientifically backed anti-aging properties, and the unique ability of the algae to fight skin impurities. Our algae are sustainably produced and farmed using land-based aquaculture in the eastern Mediterranean.

What inspires us

As pioneers in pre-swim care, we revolutionized the industry by offering both pre and post-swim solutions, providing comprehensive protection from chlorine, saltwater, sweat, and more.

We take pride in our dermatologically tested clean formula, a result of in-house product development in Israel. Our products are free from parabens, SLS, alcohol, and cruelty; they are also non-GMO.

Additionally, we own one of the largest multi-sport groups in Europe and the Middle East, representing over 300 diverse athletes. This group of accomplished athletes actively participates in the product development process, ensuring that only the highest quality products are formulated.

The Negative Effects of Chlorine

While Chlorine or Bromine are scientifically proven to be excellent at killing bacteria and other germs in pools worldwide, they immediately affect our skin and hair upon contact, creating a 'Chlorine Cover' layer that reduces the natural oils of our hair and skin, leading to dryness, itchiness, and long-lasting unpleasant odors."