Rei Lalo — Founder & CEO

Our Story

We felt, we cared, and we acted.

"As athletes, we couldn't find anything that met
our needs, so we decided to do it ourselves."

Powered by the Dead Sea & Red Algae

Our products are developed and tested by a community of scientists and athletes to support your active lifestyle without compromising your skin and hair. Our formulas are powered by PLECOTECH™, our proprietary patent-pending cleansing technology based on the optimal ratio of natural Red Algae, Dead Sea Minerals, and Botanical Extracts. The unique formulation effectively prevents, protects, and treats your body from the adverse effects of sweat, pool and ocean chemicals, chafing, and muscle and mind fatigue.

We at TRIHARD worked with our team in Israel to source marine macro red algae to be utilized throughout our product line. Red algae is a preferred source for biotechnology due to its unique chemical structure. Some of the positive benefits of using red algae in skin and hair care include the anti-oxidant properties that combat free radicals, the scientifically backed anti-aging properties, and the unique ability of the algae to fight skin impurities. Our algae are produced and farmed using sustainable land-based aquaculture in the eastern Mediterranean.

What inspires us

TRIHARD is the only sports company offering pre & post-solutions to effectively prevent, protect, and treat your body from the adverse effects of sweat, pool, and ocean chemicals, tiredness, and chafing before and after your activities.

Our products are formulated with the highest quality Dead Sea minerals and enhanced with natural essential oils and non-toxic botanical extracts to deliver comprehensive pre & post-activity solutions.

We also own one of the largest multi-sport groups in Europe and the Middle East, representing over 300 diverse athletes. This group of accomplished athletes participates in the product development process by testing all the products to ensure that the highest quality products are formulated.

The Negative Effects of Chlorine

Pools all over the world sanitize their water with Chlorine or Bromine that are scientifically proven to be excellent at killing bacteria and other germs. However, coming in contact with these bleaches immediately affects our skin and hair by bonding to our body which creates a "Chlorine Cover" layer that reduces the natural oils of our hair and skin and can cause dryness, itchiness, and long-lasting unpleasant odors.